Personal Brand · 2026
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Hospitality · AI · Blockchain · Marketing

AlbertoMarchiorello

Head of AI & Blockchain Integration · Marketing

Jashita Hotel & Luxury Villas · Tulum, Mexico

I help luxury properties think 10 years ahead.

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Luxury Hospitality·AI Integration·Blockchain·Tulum·London·Glion Alumni·Brand Strategy·Guest Experience·Innovation·Digital Transformation·Boutique Hotels·Web3·Marketing·Business Development·Future of Travel·Luxury Hospitality·AI Integration·Blockchain·Tulum·London·Glion Alumni·Brand Strategy·Guest Experience·Innovation·Digital Transformation·Boutique Hotels·Web3·Marketing·Business Development·Future of Travel·
Hospitality school globally
Years in luxury sector
Continents of operation
Appetite for innovation

— About

Bridging the art of luxury hospitality with the frontier of emerging technology.

I studied at Glion Institute of Higher Education — ranked #1 globally for hospitality — where I developed both the operational rigour and the creative vision that now define how I approach luxury.

Today I lead AI and blockchain integration at Jashita Hotel & Luxury Villas in Tulum, Mexico. My work sits at the frontier of what luxury travel can be: using technology to deepen human connection rather than replace it.

Hospitality Administration, Business Management

Glion Institute of Higher Education
  • Current role

    Head of AI & Blockchain Integration · Marketing

    Jashita Hotel & Luxury Villas

  • Education

    Hospitality Administration, Business Management

    Glion Institute of Higher Education

  • Based in

    London, UK

  • Industries
    Luxury HospitalityAIBlockchainMarketing

— Affiliations

— What people say

Alberto has a rare ability to bridge the traditional values of luxury hospitality with the possibilities of emerging technology. A true visionary and a relentless executor.

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— Expertise

Four pillars of practice

A rare combination of luxury service heritage and emerging technology fluency.

01

Luxury Hospitality

Operational excellence and guest experience design, grounded in Glion's rigorous approach to service culture and international management.

02

AI Integration

Applying machine learning and intelligent automation to personalise the guest journey, streamline operations, and anticipate needs before they arise.

03

Blockchain

Exploring decentralised solutions for loyalty, provenance, and transparent supply chains — bringing trust and innovation to hospitality operations.

04

Brand & Marketing

Crafting the narrative, visual identity, and campaigns that position luxury properties with the authority, clarity, and cultural relevance they deserve.

— Work

Selected work

Featured Project

Jashita Hotel & Luxury Villas

Soliman Bay & Tulum, Mexico

My role

Head of AI / Blockchain Integration and Marketing

About

A boutique luxury retreat set between the jungle and the Caribbean Sea. Jashita is where artisanal hospitality meets the natural beauty of Tulum — and where I lead the property's full digital transformation.

Key contributions
  • Leading AI-powered personalisation and guest experience systems
  • Blockchain integration for operations and loyalty
  • Overseeing brand marketing and global communications
  • Driving full digital transformation across the property

More projects coming soon

— Currently

Where I am
right now.

Active

Building AI & blockchain systems at Jashita Hotel & Luxury Villas, Tulum

Open to

Advisory conversationsConsultingSpeaking engagements

— Connect

Let's create something remarkable.

Open to collaborations, consulting, and conversations about the future of luxury hospitality. Based in London — working globally.

Location

London, UK · Working globally

Open to
Advisory conversationsConsultingSpeaking engagements